What they needed:
Update GIA’s website to promote the medical group’s physicians and unparalleled performance, while still providing educational, user-friendly experience.
What we did:
Gastrointestinal Associates is the leading gastroenterology care provider in the greater Knoxville area. Moxley Carmichael has worked with GIA since 2009 and developed the group’s first website.
In January 2015, Moxley Carmichael launched GIA’s new website, which met two key objectives: Continue to deliver an educational, user-friendly experience for patients and potential patients that provides peace of mind because of GIA’s expertise; and emphasize the innovative, cutting-edge spirit of GIA in design, structure and usability.
The interactive design allows patients to access the My GIA patient portal, request an appointment or review quality/performance metrics – all directly from the home page. The site provides photos and detailed bios for physicians and staff; driving directions for three locations; contact information; and social media links.
Website visitors find a wealth of information about gastroenterology, as well as GIA’s expertise in diagnosing and treating GI issues and diseases. Patients can use several online assessments to understand conditions and seek treatment. Current patients can access appointment resources and prepare for common procedures.
Website users easily find answers to basic questions and detailed information for further review, which reinforces GIA’s reputation as the leading local experts in gastroenterology care.