Home Federal Bank

Hometown Heroes

What they needed:

Create an event to exemplify the East Tennessee bank’s tradition of community service

What we did:

  • Developed signature program of Hometown Heroes
  • Arranged extensive media coverage

Moxley Carmichael listened closely to Home Federal Bank of Tennessee and learned that “hometown bank” was more than just a descriptor. When we presented the Hometown Heroes concept to top executives Dale Keasling and Debra Smith, we heard Debra say, “It’s us.”

Hometown Heroes honors ordinary citizens who do extraordinary things for their community. The public has submitted hundreds of nominations since the program began in 2010, and the bank has honored a diverse group of unsung heroes – from a 14-year-old girl in Blount County who began raising funds for the East Tennessee Alzheimer’s Association at a very young age, to a 92-year-old veteran supporting HonorAir.

Home Federal Bank donates $2,500 to each honoree’s chosen nonprofit, and annually the overall honoree’s donation is doubled to $5,000. Each honoree reflects the hometown values of our region and of Home Federal Bank.