What they needed:
A website to serve as a dynamic marketing tool to attract planners, exhibitors and attendees and showcase the facility and its services.
What we did:
The Knoxville Convention Center is a premier venue for events, meetings and conventions. Moxley Carmichael has provided public relations and government relations support for the center since 2004, helping ensure its success as an economic driver for the city.
In 2014, we redesigned the website to make it a dynamic tool for sales team members to market the venue to meeting and event planners.
The site has entry points for each type of user – planner, exhibitor and attendee – and the visual elements reveal the state-of-the-art facility and natural beauty of East Tennessee. A team page showcases the faces behind the Knoxville Convention Center’s client service.
The event calendar is prominently featured on the site with detailed information about upcoming public shows, conferences and meetings. Event photography galleries and case studies for marquee events highlight the center’s versatility.