What they needed:
A dynamic website to attract new clients, showcase expertise and highlight the firm’s experience.
What we did:
Lewis Thomason, a firm with nearly 90 lawyers and offices in Knoxville, Nashville and Memphis, needed a cohesive brand identity, and a branding session sharpened the firm’s vision.
Lewis Thomason needed to be presented as modern and creative – and emphasize its depth of experience with a host of specialized practice areas. We developed a website around this new brand, highlighting the achievements and strengths of individuals, as well as the firm’s team aspect and overall excellence.
We used photos that showed the personality of the lawyers – and made them approachable, creating a comfortable initial connection. Potential clients easily can navigate the site to select an attorney who will best suit their needs.