Long, Ragsdale & Waters


What they needed:

New website to showcase attorneys and practice areas.

What we did:

  • Created modern website with emphasis on photography
  • Refined messaging to promote practice areas
  • Developed section for featured projects

Long, Ragsdale & Waters, P.C., is a Knoxville-based law firm with a significant presence in commercial transaction and real estate law. In 2013, the firm needed a marketing transformation to highlight the growth since its inception in 1986. Our approach included a comprehensive marketing plan with a new website at its cornerstone.

The website was redone and focused on messaging that highlights the firm’s experience in a diverse group of practice areas. Client testimonials throughout the site drew attention to successes in each practice area and by individual attorneys. The photography was art-directed and curated for consistency throughout the site.