What they needed:
Rebranding and positioning to create stronger image.
What we did:
Moxley Carmichael started redesigning the Young-Williams Animal Center brand in 2013 to reflect and complement the organization’s highly recognizable logo, as well as to convey the importance and energy of its mission. The updated brand delivers a consistent, identifiable style and uses the cheerful colors of the logo.
The brand now features photos, names and adoption dates of pets to create a personal connection and highlight the variety of breeds and personalities of loving animals waiting for homes. Materials included informational cards for the center’s service areas, marketing email template, potential donor folder, social media materials and advertising templates.
We partnered with the shelter in 2009 and assist with public relations, branding, social media community outreach and media relations. The center has regularly scheduled segments on each of the local ABC, NBC and CBS affiliates to feature adoptable animals.